CASS SUNSTEIN PREPARES TO NUDGE.
OIRA was birthed in the 1980 Paperwork Reduction Act as part of the effort to streamline the federal government's regulatory processes. If Carter had won reelection, the department probably wouldn't matter. But he didn't. Tucked deep within the Office of Management and Budget, OIRA received relatively little notice until David Stockman, Reagan's young turk of a budget director, realized that, properly applied, OIRA could be used to shut down the government's regulatory functions by tying new regulations up in endless rounds of analysis and bureaucratic justification.
The key event here, and this gets a bit dull, was Executive Order 12291. Books have been written about this order. Academics still study it. It profoundly changed the nation's regulatory machinery. 12291 required that cost-benefit analysis be conducted for “promulgating new regulations, reviewing existing regulations and developing legislative proposals concerning regulations” This meant the OMB was now in charge of reviewing all bureaucratic proposals, thus subjecting the entire federal bureaucracy to tight, centralized, executive control. Where individual regulations used to pass through the relevant agency, they were now subject to a central review by a presidential appointee. It was the agency the president used to fight his own government. OIRA began "reviewing" 2,000 to 3,000 regulations a year. This made the OMB so powerful that a non-profit watchdog, OMB Watch, sprang into existence to publicize its role.
Clinton partially repealed 12291 with Executive Order 12866. I'm not going to explain it because, frankly, you all will stop visiting this blog if I do, but suffice to say it pulled many of Reagan's changes back. Regulatory review dropped to about 500 a year. Then came George W. Bush, who appointed the noxious John Graham to OIRA. Graham was famous for his cost-benefit risk analysis techniques, which had spurred him to declare regulations against PCBs, saccharine, and nuclear power evidence of society’s “flustered hypochondria.” In his first year at OIRA, he halted more regulations than the Clinton administration stopped in eight. His finest moment came nine days after 9/11, when he released an extraordinary memo advising government agencies that the administration was no longer evaluating regulations based on health, safety, and other public good metrics. From here on out, they’d also be judged on how they affected business. Nine days after 9/11. Oh, and Bush tried to again strengthen OIRA's ability to block regulation, this time with Executive order 13422, which would've required impossibly detailed reports on every regulation. Congress found it objectionable enough that they passed stopping OMB from spending any money implementing 13422, thus defanging it.
The point of all this is that OIRA is quiet, but important. It's the chokepoint of the entire federal regulatory apparatus. If used wisely, it facilitates the flow, provides welcome analysis and judgment, and aids in implementation. If used as an anti-government weapon, it can do a lot of damage. Sunstein can do real good there. But why would he want it? He's shown a taste for celebrity, and OIRA very much does not provide that.
It's worth remembering that Sunstein has recently achieved great fame for Nudge, a book which basically argues that we need to apply the insights of behavioral economics to the construction of regulation. And Director of the Office of Information and Regulatory Affairs is the ultimate staging ground for those ideas. Reagan understood that OIRA was the central clearinghouse where you could affect the whole of the regulatory state all at once. He wanted to virtually shut it down. Sunstein wants to "nudge" it.
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COMMENTS (32)
Obama knows what he's doing in ways that very few people are even prepared to have a clue about.
You, Ezra, are a major font of clues for people like me.
Posted by: Jeff | January 8, 2009 12:46 PM
To take charge of the metrics by which all government regulations are evaluated seems like a monumental opportunity and responsibility.
My guess is Obama recognizes the government needs a decisive move towards "economically aware" policies (carbon tax, congestion pricing, basic R&D subsidies) and away from the heavy-handed methods of the past (price controls, rationing, outright bans).
I only hope that Sunstein is enough of an empiricist to be open to revising the ideas of Nudge. His taste for celebrity poses the question of whether he may be too in love with his own insights.
Posted by: mk | January 8, 2009 12:55 PM
Sunstein’s views are there for everyone to see, all they need to do is read his latest book.
He uses some weak psychological experiments to support his basic ideas for society. I would characterize this as a neo-Platonist idea for the benevolent philosopher-king. If we just “nudge” people in the right direction then we will maintain the libertarian goal of freedom of action, but get them to do the right thing anyway.
A single example of changing the default option when being asked about joining your firm’s 401k is extrapolated up to a grand theory of human behavior.
The problem with his philosophy is that he neglects to explain how those doing the “nudging” get picked or how they get to decide which way people should be pushed. This is basically a big brother, authoritarian, view of how society should be organized. Just the opposite of what is needed if we are to restore some semblance of a functioning democracy in this country.
That Obama has picked libertarians, mainstream unimaginative economists, and representatives of business as usual, is disquieting to say the least. His latest statements about Medicare and Social Security are also worrying.
What Bush didn’t manage to achieve by heavy handed attempts at privatizing, Obama may do by smooth talking and creating panic over non-existent crisis.
There is no social security crisis and the Medicare problem can be solved by improving the efficiency of the entire system. It has nothing to do with an aging population which will only increase costs by 1-2% from this factor over the next decade or so.
Is he getting bad advice, is he reading rightwing propaganda or is he a secret economic conservative?
Posted by: robertdfeinman | January 8, 2009 12:59 PM
When I took Administrative Law from Sunstein two years ago, we spent at least half the class time talking and arguing about this kind of cost-benefit analysis. Cass has this stuff in his blood.
Posted by: Anonymous | January 8, 2009 12:59 PM
OIRA was birthed in the 1980 Paperwork Reduction Act as part of the effort to streamline the federal government's regulatory processes.
You sure about that? Admittedly, this is based on nothing more than a can't-see-the-trees-for-the-bark perspective at the bottom of a regulatory office, but I would have guessed the reverse, that it was intended to streamline regulations themselves rather than the process of creating them.
Among other things, the Paperwork Reduction Act requires a non-trivial recertification process every three years for most (all?) regulations that require basically any paperwork from the public. It's a good idea in theory, but I certainly wouldn't call it a streamlining.
Posted by: Cyrus | January 8, 2009 1:08 PM
Sunstein's a celebrity? For writing a book on economics and regulation? By that standard, Al Franken must be Elvis!
Posted by: Posted by | January 8, 2009 1:24 PM
It has nothing to do with an aging population which will only increase costs by 1-2% from this factor over the next decade or so.
You wrote this on Matt's blog too, and it's highly misleading. Yes, Medicare expenditures will roughly keep pace with medical inflation over the next decade or so, but the real concern is that they will skyrocket after that. The key event is not Baby Boomers starting to retire (as they will starting in 2011) -- it's Baby Boomers starting to accrue massive publicly-funded health care costs. This won't occur until (i) the bulk of Boomers retire, a threshold that won't be reached until 2020 or so, and (ii) the bulk of retirees start getting sick, which probably won't be until a little after that (i.e., when a substantial number reach their mid-70s).
You can see the relevant demographic analysis below.
http://www.cms.hhs.gov/ReportsTrustFunds/downloads/tr2006.pdf
Posted by: Anonymous | January 8, 2009 1:25 PM
To echo the comment above: When I took Administrative Law from Cass Sunstein twenty years ago, we spent lots of time on the cost-benefit analysis under E.O. 12291. Sunstein not only has this in his blood, he has spent his academic career in the middle of this particular vineyard.
Posted by: David A | January 8, 2009 1:32 PM
Some of Sunstein's earlier books dealt more directly with cost-benefit analysis, including Risk and Reason and Worst Case Scenarios. Basically, he's in favor of cost-benefit analysis, when done properly, and thinks it can serve liberal ends (like finding smarter, more effective ways to protect the environment).
Posted by: Vince | January 8, 2009 1:57 PM
Sunstein on the "noxious John Graham":
"John Graham . . . cannot be pigeonholed as 'conservative' or 'liberal'; on regulatory issues, he's unpredictable in the best sense. I wouldn't be surprised at all if, in some settings, he turned out to be a vigorous voice for aggressive government regulation. In fact, that's exactly what I would expect. When he questions regulations, it is because he thinks we can use our resources in better ways; and on this issue, he stands as one of the most important researchers, and most promising public servants, in the nation."
For those wondering, this is the Doug Ginsburg path to the Supreme Court, except that Cass's dope smoking won't keep him off.
Posted by: Thomas | January 8, 2009 3:20 PM
Well, it's worth at least reading a critique of Sunstein, which finds that cost-benefit analysis almost always has an anti-regulatory effect.
Posted by: Peter H | January 8, 2009 3:29 PM
Thanks, Thomas, for that quote. In a way, it proves my point about Sunstein's naivete about CBA.
Posted by: Peter H | January 8, 2009 3:35 PM
"Celebrity thinker"? I doubt if Cass Sunstein measures down to this label. The benchmark is Bernard-Henri Levy. Where are Sunstein's hairdo and cleavage?
Posted by: James Wimberley | January 8, 2009 5:33 PM
Wouldn't a better idea be to change the law so that people like John graham can't ever do what they did again? but i guess keeping Sunstein as far as possible from Obama and any real policy making in most legal areas is a good thing
Posted by: BillCinSD | January 8, 2009 6:47 PM
Cost-benefit analysis is troublesome.Businesses routinely overestimate costs by orders of magnitude, while benefits Occur in the future and get discounted into oblivion.
Just as you can lie with statistics, youcan lie with CBA.
Posted by: Margaret in NJ | January 8, 2009 7:36 PM
As far as I can tell, the OMB is essentially a veto player, able to block specific regulations indefinitely through repeated applications of "oversight". On the one hand, its power seems exclusively negative: Sunstein can now stop any regulation he doesn't care for, as long as he provides some basic efficiency justification. That's power, but it seems mainly to be power to block liberal policies (not surprising, given Sunstein's "pragmatic" -- ie, center-left -- outlook).
On the other hand, the OMB may function like the Administrative Procedures Act, where unsatisfactory decisions (like regulations with the OMB) are sent back to be tweaked, in which case, the OMB has huge power to directly shape regulations in any way Sunstein sees fit. This is what I suspect Sunstein is in it for. To streamline the process, I'm sure he'll give the various agencies lots of guidelines ahead of time about what he will and won't consider satisfactory. And since virtually any substantive preference can be justified on some procedural ground or other, this is a lot of power indeed.
Posted by: JD | January 8, 2009 8:36 PM
His wife, powers, got him the job by calling Obama.
Posted by: 0men | January 8, 2009 10:16 PM
It is an interesting appointment. Cass and Barack have been close for a long time - I believe they met even before Barack joined Chicago's faculty in 1992. I think Cass must have asked for a position like this. I feel sorry for the Supreme Court candidates - Obama is a con law specialist and he will have some of the best con law experts scattered throughout his administration.
Posted by: Martin | January 8, 2009 11:29 PM
I won't bother pointing out that Sunstein really is pretty strong leftist.
What I want to point out is that he is also, among his other hats, an animal rights legal scholar.
For people who are honestly concerned about animal welfare, the promotion of this man within an Obama administration could prove to be vital.
Posted by: Scu | January 9, 2009 12:48 AM
Scu, you're right that Sunstein is a pretty strong leftist, and that he's an advocate for some limited animal rights. He's also a believer in technocratic assessment of risk--he thinks Democratic constituencies are foolish about risk regulation. And now he will have the power to overrule them.
Posted by: Thomas | January 9, 2009 12:54 AM
Thomas, it is interesting, because really what I know the most about Sunstein is his work on animal rights. I have some cursory knowledge of the rest of his work, and I can often seek the parallels. In his work on animals he seeks immediately to create a middle ground, to lower the intensity of the debate, and to freely label radical practices even he participates in (like not eating meat).
However, he pushes for many practical measures to ensure animal welfare. And while obvious he feels regulations and bans are to be avoided when possible, he often advocates for them (like banning greyhound racing), when he thinks they will be both effective and necessary.
So, if the rest of work is similar to his work on animals, I can understand some hesitation. He will probably want to avoid regulations a lot of the time. He seems to believe in the power of smart regulation, or trying to figure out the best place for regulation for best effect. I think that is better than just a broader regulation good premise. For example, he thinks we need to raise the moral cost of meat eating by making people more aware of what went on in preparing their meat. Informational transparency is key to market conditions, and when we look at things like credit default swaps, we see that they were so destructive because they managed to avoid transparency. But he honestly believes in a second bill of rights, which is good. He also seems to believe in democracy in its full etymological stance, that is to say the force of the people. To do good, and he seems to believe that government and the law should help the force of the people be for good, rather than to try to regulate or steal that force.
Posted by: Scu | January 9, 2009 3:28 AM
Sunstein is a liberal, not a leftist. He accepts the basic premises of cost-benefit analysis, which is anethema to environmentalists and trade unionists who prefer the precautionary principle when it comes to protecting human life, job safety and the environment. As this excellent review by Ezra suggests (hey, man, regulation is not boring, it's what government ultimately is all about), this can be a key post for "nudging" the government's regulatory apparatus in a more progressive direction. I would only add that it will require a willingness to stand up to entrenched economic interests. My fear is that Sunstein is a careerist (he wants to be on the Supreme Court?) who will be very cautious in his decisions.
Posted by: Merrill Goozner | January 9, 2009 11:50 AM
Very nice synopsis by Ezra and interesting comments. I don't really see how there is much sway for the nudgy stuff in most regulatory contexts, but improving CBA and its transparency in regulatory analyses would be useful for OIRA to accomplish. I assume Sunstein will continue to use the OIRA "return letters" to agencies submitting proposed or final rules, where the director and staff could pose questions and suggest redirections, restatements and reframings. John Graham (and Susan Dudley) have used them a lot. These return letters may be where most of the "nudging" takes place.
Posted by: bdbd | January 9, 2009 12:19 PM
If you read over the legislation Obama wrote as an Illinois State Senator a LOT of it is tweaking technical language of existing laws. He did that without a lot of resources other than he own work product. Obama LOVES that kind of wonky scut work, burning the midnight oil to pick up minor efficiency gains through refocusing existing laws with more pragmatic and comprehensive legal language. I think this is one front where the Congressional GOP is going to be completely outgunned. It's thankless technical work to parse thousands of lines of law and to game out what minor language changes mean from a liberal perspective just seems beyond the capability (and interest) of most GOP foot soldiers. Obama is staffing all these scut jobs with heavyweights. It's very encouraging.
Posted by: joejoejoe | January 9, 2009 12:43 PM
joejoejoe:
where can I read over the legislation obama wrote as a state senator and/or (because I am not an expert) where can i read a study of the legislation obama wrote as a state senator?
Posted by: raft | January 9, 2009 3:44 PM
Raft,
This blog post> I put together includes a brief overview of his State Senate record, with a lot of links for more in-depth information.
Posted by: Thad | January 9, 2009 11:29 PM
Sunstein has argued for years that capital punishment is morally REQUIRED based on (said kindly) an idiosyncratic economic analysis. The numbers say to him that each execution carried out is correlated with fewer murders the following year. http://lawreview.stanford.edu/content/vo…) He has provided state legislatures with academic (though turgid) support for more executions. So we should have another deeply opinionated, quirky fellow ruling the government's paper trail.
Posted by: gabx4 | January 10, 2009 11:36 AM
This appointment seems to be an exciting one for the right wing. Before everybody gets excited about this guy and what he may do in this office, please check out the firedoglake entry here:
http://firedoglake.com/2009/01/10/pebo-wants-aei-libertarian-opposed-to-product-bans-deciding-ombs-health-and-enviro-rules/#Respond
Posted by: Gary Morris | January 11, 2009 12:38 AM
"If used as an anti-government weapon, it can do a lot of damage." - FYI this is a GOOD thing.
Posted by: Peter | January 11, 2009 7:40 AM
Given Mr. Sunstein’s views on cost-benefit analysis, progressives concerned about regulatory policy should want to hear assurances that under Mr. Sunstein’s leadership OIRA will stop serving as a roadblock to much needed environmental, health, and safety protections.
Rena Steinzor, President of the Center for Progressive Reform, a think-tank of legal scholars, blogs about Mr. Sunstein’s appointment here:
http://www.progressivereform.org/CPRblog.cfm?idBlog=BCC5AF38-1E0B-E803-CA9222BEA379D45D
The Center for Progressive Reform plans to produce a full analysis of Mr. Sunstein’s views shortly.
Posted by: Shana Jones | January 12, 2009 11:26 AM
I believe I can help you and others achieve their Trade Staffing goals
Posted by: Trade Staffing | January 13, 2009 2:32 PM
Sunstein definitely has CBA in his blood. Is anybody here aware of this old book from him: "The Cost-Benefit State"?
http://www.amazon.com/Cost-Benefit-State-Future-Regulatory-Protection/dp/1590310543
There is also a SSRN paper with the same title. Abstract:
"Gradually, and in fits and starts, the American regulatory state is becoming a cost-benefit state. This essay argues on behalf of the transformation, as a method for overcoming selective attention, public ignorance, "legislation by anecdote," and rent-seeking. At the same time it identifies three serious risks in current theory and practice: excessive proceduralism; engrafting cost-benefit requirements on top of existing command-and-control regulation; and using the criterion of private willingness to pay in contexts for which that criterion is ill-suited. The essay urges a shift from command-and-control to more flexible strategies, including "environmental contracting." It also attempts to identify and cast light on the most complex issues involving valuation of regulatory benefits."
Cass favors CBA, but probably will change it in subtle but profound ways.
Posted by: Hermenauta | January 21, 2009 2:38 AM