RSS Feeds Feeds: Articles | Issues
Articles About TAP Subscribe Donate
TAPPED  |  Beat the Press

Remember Me
Forgot your password?

The symbol identifies content for paid subscribers only.


 


Momma said wonk you out

DISPATCHES FROM AHIP: RON WYDEN AND THE "I JUST WANT TO BE LIKED" STRATEGY OF HEALTH REFORM.

Senator Ron Wyden, whose Healthy Americans Act is currently the locus for legislative organizing in the Senate, opened the day's session. I've now seen Wyden speak a dozen or so times, and I'm always struck by the same thing: As a speaker, he's friendly. He doesn't intimidate, or exhort, or yell, or lambaste. He's chattier than that. He's self deprecating and conversational. All of which makes him non-threatening. And that makes him pretty good in front of crowds who're uncertain about his intentions.

Wyden's speech to the insurers was a targeted appeal, different from the talks I've seen him give before. “I believe that the success of health care reform hinges to a great extent on how your profession responds to the efforts of a new president and a new Congress," he said. "If your profession decides – as it did in 1993 and 1994 – to go out and spend millions of dollars fighting to preserve the status quo, you may delay reform for awhile but you will increase the likelihood of a government run health system with no role for the private sector.”

One of the themes of today's meeting, reflected in every speech and many of the questions, was that the insurers are fiercely cognizant that their industry is about as popular as a skin lesion, and if the system collapses, it will collapse, first, atop them. People like doctors, they need hospitals, and they depend on pharmaceuticals. They don't need insurers. Blocking reform may be in their power, but if the delay only leads to an eventual catastrophe, it might also seal their eventual demise. So that was point one: Get on-board now, or risk being thrown under the bus later.

Then, Wyden switched back into good cop. "Here’s the reality as I see it," he said. "Many of you are trying to emphasize disease management, quality of care and improved coordination of care. Yet the fact is that in today’s broken health system – without everyone covered – to be successful, you have to be good at shedding risk. If you don’t excel at shedding risk, you are going to enroll too many people who need too much care. Enrolling too many people who need too much care means that your costs are going to go through the roof. When your costs soar this way, the healthy people that you do business with are going to start looking for another insurer whose costs aren’t going through the stratosphere. In other words they’re going to look for another insurer who does a better job of shedding risk.” Folks who read my op-ed last week got a similar argument, but Wyden was making it to the insurers themselves. And on this, there was murmured assent. Particularly because he followed it with a story about a young skier he knew who promised Wyden that, if he did get injured skiing, he'd definitely buy insurance. "That's, uh, not how it works," said Wyden. The crowd chuckled. Nothing gets them like adverse selection humor.

Two other points are worth remarking on. Wyden worked hard not to blame insurers for their worst practices. he blamed their markets. He blamed their "stockholders and fiduciaries" who demand this behavior from them. He sympathized with their predicament. And he ended by offering them a way out. "I would like to challenge you –in a context where all Americans would have coverage—to move away from some of the old practices of denying coverage and spending buckets of time scouring people’s health history, Certainly this can’t be the most rewarding part of your job and I am certain you will go home at the end of the day happier if you spend more of your time managing care and promoting prevention.” One of the advantages of this solution, he promised, would be that “you won’t be the political football anymore. We’ll say we’re in this together, and everyone has to accept some changes.” Nobody likes to be hated, as it turns out. Not even the insurance industry. Wyden isn't merely offering them a compromise. He's dangling a chance at redemption.



COMMENTS

Do the insurers really fear Medicare-for-All down the road? I think a more likely scenario is that Americans will simply get used to having nothing -- we've certainly gotten used to not having pensions or vacations.

And if the more likely outcome in 10 or 20 years is 50% uninsured, would the insurers mind so much? Or would that just be a way to cull out people who get sick and cost them money?

"And on this, there was murmured assent. Particularly because he followed it with a story about a young skier he knew who promised Wyden that, if he did get injured skiing, he'd definitely buy insurance. "That's, uh, not how it works," said Wyden. The crowd chuckled. Nothing gets them like adverse selection humor."

Great stuff.

-----

We really are at a moment where all the stars are aligning for passing legislation.

Clinton '08

Great post. Wyden is a savvy guy. He's responsible for one of the "Great Moments in US Congressional History" when he was in the House. He gets the heads of all the tobacco companies to say that "Nicotine is not addictive." under oath.
http://www.youtube.com/watch?v=jQUNk5meJHs

No wonder Camp got such deafening silence, following Wyden. Wyden shows he gets them, he knows what their life is, he knows how the situation forces them to do things they maybe wouldn't like to do.

Then Camp comes in with his routine and he sounds tone-deaf. It's the same old schlock they've been selling for 28 years, and it's sounding pretty tired. Is he listening to them? Does he have a clue what their life is like? Or is his message "get with the program"

Nice. Good for Wyden, although I will add that what he is saying is not news to insurers. From my work in the industry, I'd say 70-80% of those at the officer level were only nodding at things they already believed.

This is another reason why the "mandates can't pass" crowd is so out of touch. The majority of the health care industry, across the board, wants it to pass.

One of the advantages of this solution, he promised, would be that “you won’t be the political football anymore. We’ll say we’re in this together, and everyone has to accept some changes.” Nobody likes to be hated, as it turns out. Not even the insurance industry. Wyden isn't merely offering them a compromise. He's dangling a chance at redemption.

Ezra,

I love Wyden's optimism and think its great that you're being just a little more exposed to the industry itself, even if it is just through a conference.

That being said, the above quote just isn't realistic. I'm oversimplifying, but HMOs were villified in the 90's precisely because they started aggressively seeking to control utilization-- doing the "right" stuff insurance companies should be doing. So even if this system gets fixed as Wyden hopes, and they focus on providing high quality care at reasonable cost, they'll still have a problem. No politician, or anyone else, is going to take the PR hit for doing the real tough work of controlling costs. They'll be hated after this round of health care reform, just like they're hated now.

This relates to a long-standing point of mine. Everyone's focusing on the relatively easy issues and ignoring the tough ones. Controlling costs is monumentally more difficult than mandates, community rating, public option-- those are kid stuff. Politicians won't even dare mention a word of what controlling costs would entail, its political suicide. Until we really start thinking this stuff through, and stop with the rosy pictures described above, our system has no real chance at comprehensive reform.

From my work in the industry, I'd say 70-80% of those at the officer level were only nodding at things they already believed.

This was my point on the earlier AHIP post. I hope Ezra and others get this. Industry isn't the automatic enemy here. The market is terribly out of whack. Fix that, and these guys can go spend all of their time figuring out how to make health care more affordable with higher quality-- they just need the right market incentives put in place. Not like politicians making empty assertions claiming their plans raise quality and lower costs (Clinton: guilty, Obama: guilty, McCain: guilty), but actually doing it. Because unlike most people who talk about health care, they actually understand it. Similar to what jd said, if you're in the industry, you've already been thinking about many of the "cutting-edge" ideas for a number of years. It just takes a little while for these ideas to trickle into DC, where folks think they're the ones who created them.

Wisewon, many of us aren't ignoring it, but we disagree on one or two points.

I'm with you all the way on this last comment of yours, with one exception: when costs become intolerable, they will not be tolerated and real reform will happen. Maybe that's when health care costs hit 20% of GDP, who knows.

But one thing I strongly suspect is that as soon as a larger share of tax revenue is used to pay for health care to fund a universal coverage scheme, the pressure for reform will grow. It will grow from the right seeking to curb what they will now interpret as government waste. It will grow from the taxpayer who doesn't want to pay as much (even if the scheme is cost-neutral overall). Hopefully good government folks on the left can help guide these pressures in productive ways to increase the care delivery value proposition.

I say do the easier thing now, as part of a plan to build up pressure for doing the harder thing later. Nothing is automatic, I'm not being a pollyanna. I just think if we wait until real reform of the delivery and cost of care before getting universal access, we'll be waiting a long, long time. I'll be collecting Medicare by then.

Ach, my last comment was in reference to wisewon's 9:24 comment, not his 9:33 comment.

But one thing I strongly suspect is that as soon as a larger share of tax revenue is used to pay for health care to fund a universal coverage scheme, the pressure for reform will grow.

I've heard you make this comment before, and I think you're missing an important point. I agree that with our current trajectory for health care reform, the system won't change until its no longer affordable. But in this country, we won't reach that limit until we've reached debt levels that are no longer sustainable (taxes don't need to be raised just because costs are increasing). If politicians have a choice between forcing a cut in health care, raising taxes or adding to our debt, the choice is easy for a long while, history has proven this to be true. If you look at the additional level of debt we'd likely be able to incur before reaching the breaking point, there's at least several trillion (I think 7-10 +/- is realistic) before we reach that point. How is this the path to controlling costs?

Deficit spending as an option to avoid reform is an important point, and it certainly will blunt pressure to some extent.

However, if you've been following the international credit markets you know that the US is less and less seen as a great place to park your money if you're a foreign government or financier. The cost of credit for the US is going up, and investment in govt securities is drying up. I see good reason to believe this will continue or accelerate for a good while as the dollar weakens. Xenophobia will probably also increase with the recognition of how dependent we are on foreign creditors.

The upshot is that we won't be able to take deficit spending for granted in the future as much as we do now. It will become a bigger issue soon, especially if a Democrat is in the White House.

But yeah, I do agree that deficits will continue to form a kind of escape valve to reduce the pressure for system reform. I still don't think we have an alternative to going forward with UHC before waiting for deep reform.

Post a comment



Type the characters you see in the picture above.

Search for:

About Ezra Klein

Ezra Klein is an associate editor at The American Prospect. An archive of his articles for The American Prospect can be found here.

Email | RSS | Twitter

Link Blog:


Renew your print subscription or e-subscription.
Get an e-subscription for $14.95.
Give the gift of political insight. Send The American Prospect to a friend.
Change your email address or street address.
YES! I want to receive The American Prospect
— the essential source for progressive ideas.
Explore The American Prospect's award-winning investigative journalism and provocative essays in a free trial issue. Continue receiving The American Prospect at only $19.95 for a one-year subscription - a savings of 60% off the newsstand price!
First Name
Last Name
Address 1
Address 2
City
State
ZIP     
Email

Should you decide not to continue receiving the magazine after the initial free issue, simply write "cancel" on the invoice and you will not be billed.

© 2009 by The American Prospect, Inc.  |  Privacy Policy  |  Permissions and Reprints