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Momma said wonk you out

MARK PENN GONE.

From the inbox:

FOR IMMEDIATE RELEASE
April 6, 2008

Contact: Press Office, 703-875-1271
press@hillaryclinton.com

Statement from Maggie Williams

After the events of the last few days, Mark Penn has asked to give up his role as Chief Strategist of the Clinton Campaign; Mark, and Penn, Schoen and Berland Associates, Inc. will continue to provide polling and advice to the campaign.

Geoff Garin and Howard Wolfson will coordinate the campaign's strategic message team going forward.

Good for them. It might be too late, but it's a good move anyway. If this campaign does nothing else, it should destroy of the myth of Mark Penn's competence.

Update: There are a couple ways to understand this release. One is that Penn is gone, or at least functionally neutered. The second is that he took a title change that will, in no way, affect his influence in the campaign.

Given the hatred that exists for Penn among the rest of Hillary's campaign staff, odds are they're going to try make this operationally indistinguishable from being banished to another dimension, one from which either light nor sound can escape. Given Penn's traditional closeness to the Clinton's, he'll still have Hillary's cell number, and so it's possible he'll retain his influence by simply giving her a ring each morning. Or, given his traditional closeness to the Clinton's, it's possible that he'll a) be banished from the campaign but b) this won't matter because Penn is only on the campaign because Hillary Clinton agrees with him about American public policy and politics, and his real role is to simply amplify decisions she'll make anyway.

But Penn's reputation is wrecked. His meeting with the Colombians wasn't a mere gaffe. it was pure greed. When Samantha Power called Hillary Clinton a monster, that was a gaffe. When Austen Goolsbee potentially told some Canadian friend that no one was going to end NAFTA, that was a gaffe (it was also true). Gaffes are accidents born of inexperience or exhaustion or poor judgment. Mark Penn, conversely, was simply doing his job as CEO of Burson-Marsteller -- a job he'd already been criticized for retaining, and which he already knew was under scrutiny. His meeting with the Colombians wasn't a mistake. It was a prescheduled business event that was supposed to make Mark Penn more money. Money that was more important to him than Hillary Clinton's opposition to the Colombian Free Trade Agreement, and more important to him than spending those hours trying to make Hillary Clinton president so she could block that agreement. Insofar as he got caught and embarrassed the campaign, that was incompetence. But insofar as he took the meeting in the first place, that was prioritization -- prioritization of cash over candidate. And Mark Penn's other potential clients won't miss the implications.



COMMENTS

Bonus hilarity: Penn himself has vehemently denied being the campaign's chief strategist. So he basically just resigned from a position that he claims to have never had.

So does this mean the Columbians will take him back?

Also, what happens to the money Clinton owes him? Water under the bridge?

This is the first step of an ambitious two part strategy for securing the nomination. The second step involves assembling a time machine and winning more primaries.

In all seriousness, it does not speak well of her readiness to lead the country that her chief strategist was actively working on policies she opposes in the middle of her presidential campaign. As Ezra and others have pointed out, that is not Mark Penn's responsibility, that is Hillary Clinton's responsibility.

From the looks of that release, it appears that Clinton merely changed his title but that he'll still be on the same meetings, doing much the same thing ...

Is it largely a cosmetic change?

Oh please, this is a title change only. He is still very much involved and he'll still be making obscene amounts of money. He's not walking away from his personal cash cow - the Clintons.

Penn's not gone, they just changed his title slightly. They're trying to wash their hands of the Colombia-Free trade mess without having to make any real sacrifices.

Your headline is misleading.

Help! Should I be outraged that he was fired so late or fired so early or that he was not fired at all?

And does Austan Goolsbee know you can make $300K a year chatting up the Colombians?

I'm in favor of any event that provides an excuse to link to your review of Microtrends, which was truly awesome. You clearly had too much fun writing that one.

However it went down, YAY!!!

I was glad that Maggie Williams replaced Patti Solis Doyle, and I am more than glad that Howard Wolfson, whoever he is, will take over for Penn. As to Penn continuing as a pollster, etc. - remembering Dick Morris, it would probably be smart for Senator Clinton to keep him close (and your enemies closer), so he does not defect and write a memoir before the election. I certainly have no inside dope on the Clinton campaign, but it did seem that the first crew mainly knew how to spend money, as befitted an overfinanced front runner. I couldn't see that they adjusted to the scrappy challenger role as well as their candidate did.

Whatever, it's GREAT NEWS! Nothing like sacrificing a virgin pollster to propitiate the campaign gods that have snakebitten Sen. Clinton these past months. Will the cloud lift now? Please?

Or does somebody have to fire Chris Matthews and Donna
Brazile as well?

Thank you for the reminder of my all time favority book review. Just fell out of my chair...again, just like the first time.

I like that review, but Taibbi on Friedman is still the best review of hte internet age.

Obama never said he was going to 'end NAFTA'. He said he wanted to renegotiate it. thats a big part of the reason the so-called 'gaffe' was always bullshit to start with. You're certainly right that this isn't remotely the same thing, though.

Given that it was HRC who brought Dick Morris into the Clinton White House, and that Penn is, apparently, the one who tells her what she wants to hear, I doubt this will mean much in the long run.

(PS and btw:
Given Penn's traditional closeness to the Clinton's, he'll still have Hillary's cell number,

One of these thing's is not like the other's. You'll have to trust me that I'm not an insufferable pedant, but this is the equivalent of nails on a blackboard to me.)

Ezra! These apostrophes! Make them go away! You're an educated man! Not like Yglesias!

I don't think this is a cosmetic change, and heres why: I don't think the Clinton campaign forced it. My bet would be that Burson Marsteller forced him to step down, because it was hurting their business. The fact that Penn will provide some adviser work, and his company will do polling, doesn't change that in all likelihood the most meaningful - and most necessary - change will be that Penn will no longer speak for the campaign. That change is the one that was most overdue (though Wolfson assuming the role doesn't inspire a lot of confidence). I'd be curious, too, how long he stays with B-M; that press release from the Colombian government was spot-on, and terrible PR. For a PR company, I'd assume it's something near unforgivable. Dropping out of the campaign may well be his bid - a "hail mary play" if you will - to save his job. I'm thinking... probably not.

"It is bitter, though. Penn concludes the chapter by complaining, “Ask anyone in politics and they will agree—they face ‘snipers’ every day who are trying to find one flinch, one out-of-place word to put on Drudge or YouTube."

From Ezra's review of Microtrends. Apparently we're dealing with a psychic.

One wonders how any serious Democrats think either of these candidates is ready to be President of the United States.

Hillarys' campaign has been run just as bad as her healthcare plan and pretty much everything else she's ever been put in charge of through her sordid herstory.

Her total lack of executive and leadership experience is is masked by the fact her opponent has absolutely no experience.

It appears that Obamas blackness will trump Hillarys feminimity; even though he's more white and she's more masculine.

-------------------------

By the way, since we are about to have the party bigwigs anoit our first affirmative action candidate, perhaps Ezra could actually read Obamas book and give us the details on what Obama really thinks about his white foes...

Hey did everyone read Ezra's brilliant book review of Mark Penn in the link in this article? Its awesome - a fantastic takedown.

Ah, but a senile, abysmally ignorant, flipflopping, insane warmonger with an addiction to lobbyists and a severe anger-management problem- THAT"S the Anonymous definition of readiness to be President!

Lmao, you grammar nazis really need to leave Ezra and Yglesias alone. It's pathetic, and it makes it look like you're trying to come off as 'better' than other people.

My guess is nobody liked you guys in school either. Not because you were smart, but because you felt the need to make everyone else feel dumb.

I think this is mostly cosmetic as well. Sure, Penn is no longer officially the one guiding the message. However, his services as a pollster and advisor are still being retained, as it says in the release.

I really wouldn't put it past Penn to just make sure that all the numbers given to Hillary are the ones that push her towards the positions he'd guide her to in the first place. This move is just a placebo, meant to mollify Penn's critics (inside and outside her staff) while not actually doing anything substantively different.

Weboy, you might be right. Penn's giving his firm a lot of publicity right now, and it ain't the good kind.

Boy, that Anonymous feller sure doesn't like the Democrats, does he? Sounds to me like some Democrat pants him back in junior high, and he's been holding a grudge ever since.

When Austen Goolsbee potentially told some Canadian friend that no one was going to end NAFTA, that was a gaffe (it was also true).

Goolsbee got a bum rap, as explained in this post by Mark Kleiman, which details what Goolsbee did and did not say, and how the Canadian Ambassador put words in his mouth, presumably to advantage (fellow conservative) John McCain.

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About Ezra Klein

Ezra Klein is an associate editor at The American Prospect. An archive of his articles for The American Prospect can be found here.

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