This is a terrific example of the challenges marketers face when building brands. How do you factor in this sort of consumer generated DIY effort? Does it hurt or help these movies?
The world needs Batman and Iron Man both, because sometimes the enemy is outside, and sometimes he's within. You can't have a philosophy that is all dark or all light. This was comprehensively explained, of course, in "I (Heart) Huckabees."
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COMMENTS (7)
If Batman's so smart, how come he never invented repulsor rays???
Posted by: Grumpy | May 6, 2008 4:26 PM
oh, did that make me laugh--its so accurate on their personalities.
i'll watch it again after they announce HRC has won Indiana and this thing just keeps going. i'll need some cheering up.
Posted by: rob! | May 6, 2008 4:27 PM
Oh God... I can't stop laughing! :) Thank you, thank you! :)
Posted by: weboy | May 6, 2008 5:32 PM
"I don't have childhood trauma..."
"And I don't have herpes."
Thanks, Ezra. I needed that one.
Posted by: Off Colfax | May 7, 2008 1:30 AM
This is a terrific example of the challenges marketers face when building brands. How do you factor in this sort of consumer generated DIY effort? Does it hurt or help these movies?
Posted by: Rick Liebling | May 7, 2008 10:29 AM
The world needs Batman and Iron Man both, because sometimes the enemy is outside, and sometimes he's within. You can't have a philosophy that is all dark or all light. This was comprehensively explained, of course, in "I (Heart) Huckabees."
Posted by: imp | May 7, 2008 11:14 AM
Iron Man is two words, unlike Batman and Superman. Spider-man is hyphenated.
Memorize it.
Posted by: AdamK | May 7, 2008 2:22 PM