This seems like something that should be easily fixable with some simple framing. Instead of "cap and trade" just call it "capping carbon pollution" or "capping greenhouse gases" or the "Global Warming Prevention Act of 2009" etc.

I just tried it out in our office (Research I university, although not a politics or environment department), and several staff had "heard of it" but couldn't identify it. Looks like there's a LOT of work to be done!

Off topic: This survey also says something about Americans' willingness to claim knowledge when they really should answer "no idea."

This finding doesn't surprise me. I live and work in NY, and from time to time ask educated and informed people about what they know about cap and trade. Maybe one in ten can tell you how it works in the broadest strokes.

Heck, even John McCain didn't know what cap and trade was when he had sponsored a bill proposing it. During the campaign, he seemed genuinely surprised that there were any costs associated with it.

Is this not solved by calling it "greenhouse gas emissions restrictions"?

Or how about "right-to-pollute actions"?

This is very sad. I learned what "cap and trade" was in freshman micro almost twenty years ago!

Man, did nobody watch the West Wing episode where Sam explains cap 'n trade?

Since when has ignorance ever prevented Congress from enacting a substantial bill about something? Indeed this may be good news for cap and trade advocates.

Judging by the volume and vociferousness of the troll infestation over at MattY's comment threads anytime the topic comes up, the industry is putting a lot of energy into muddying the waters as much as possible.

If what Paid Industry Trolls are required to do with their time is to hang around MattY's comment section, then whatever they're being paid, it isn't enough. At the same time, paradoxically, there's gotta be a more efficient use for the money in the Industry Shill Slush Account than to astroturf MattY's comment thread.

i just figured it was about graduation and NAFTA

Why not just say - "it's like what we did for acid rain, but for carbon. Works great."

The running threads here are what get to me: you could easily substitute "healthcare public plan" and get a similar result; I like the Obama team and I share their interest in the issues we face... but explaining things well to the public is so far not their long suit.

Another running thread linking a number of things together is that for all the talk of a new, open approach to governance, we're seeing a lot of work being done behind closed doors and without a lot of open scrutiny. We don't know much about cap and trade... because it's been worked on out of sight. We don't have a health plan to discuss... because it's being done by a few people, in private. This is not good, and I think progressives are being way to trusting about the "right people" making the "right choices."

Finally, there's a wonky, think-tanky, grad school problem here as well: cap and trade, like other solutions the Obama people talk up (but don't exactly follow through to execution, a hallmark of grad school, think tanky thinking), has been floated in fascinating discussions in intellectual; settings more than its been subjected to real world, practical implementation. I'm not opposed to cap and trade... but I'm not entirely convinced it will work either, or that it does as much to solve our environmental problems as its proponents suggest. This is shaping to be an Administration that's great at discussing interesting ideas... it's less clear that they're good a making them happen, or that making them happen accomplishes what's really needed.

"CAP AND TRADE" infuriates me. A carbon tax is far superior but the politicians prefer "CAP AND TRADE" because the tax in more hidden. IMO we will be better off with nothing for now than implementing "CAP AND TRADE".

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