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The group blog of The American Prospect

THE ONE COMPANY THAT GAINED IN THE STOCK MARKET YESTERDAY.

It is the Campbell Soup Company, which also manufactures Pepperidge Farm cookies and crackers, V8 juice, Swanson chicken products, and Prego pasta sauce.

Dana Goldstein



COMMENTS

Amazing - I had a bowl of Campbell soup with dinner last night - Beef Barley.
It was (as they say) Mmm-mmm good.
That means I am a market leading indicator.

Please note i am having pork tenderloin for dinner this evening. What this means for you...? Hormel is a strong buy today...

Pepperidge Farms remembers... how to be fiscally prudent.

And to be fair, they make a great jarred pasta sauce.

Anticipating the return of SOUP LINES?

There is typically a flight to stocks of companies that hold significant market share in consumer staple products when recessions loom. Everyone is expected to cut back on eating out and to buy cans of soup for eating in.

Here is how the well-heeled Wall Street traders think of it. When a market is rising, buy stocks in companies if you don't really understand what they do, e.g., the tech boom. When a market is falling, buy stocks in companies that make products you are embarrassed to buy, e.g., cans of soup.

But what if the markets really think this is apocalyptic? Campbell Soups last a long time, particularly in the bunkers they might be building under Wall Street.

THIS IS EXCELLENT NEWS!!!!! FOR CAMDEN!!!!!

(Actually, seriously, it's the last game in town there and they need all the help they can get.)

Talk about comfort food ...

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