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DO NEWSPAPER ENDORSEMENTS MATTER?
According to research, only if the endorsement contradicts a reader's perception of the paper's political biases. In other words, the Chicago Tribune's endorsement of Obama is powerful (mitigated, I think, by the fact that it is his hometown paper). The New York Times' -- not so much.
Hat tip: Ryan Avent.
--Dana Goldstein
COMMENTS (3)
Newspaper endorsements matter if your newspaper has the audacity, nay, the wickedness, to endorse an opponent of Nobama: That act of perfidy will get you as a journalist banned to the outermost darkness by the laudably tolerant Nobama thugocracy.
Posted by: Fourth Estate | October 31, 2008 4:31 PM
But, by contrast, a NYT endorsement of McCain would have mattered a great deal-- so it matters in its absence.
Posted by: Anthony Damiani | October 31, 2008 4:32 PM
YOu have a peculiar understanding of the word "matters." As you admit, the absence of NYT's endorsement would have been very damaging. Doesn't the absence of damage matter?
Posted by: Bloix | November 2, 2008 4:37 PM